Everyrun APP & Platform
Everyrun is a membership platform that brings runners and event organisers together—online or on the ground — making it easy to create, monetise, and join unique running experiences anywhere in the world.
2021 - 2025
Goal
Our mission was to transform what had been a simple notice board for free local runs into a secure, multilingual, mobile-first ecosystem that enables organisers to post paid or free events and generate revenue, allows runners to discover, register for, and track races on any device — including through a dedicated virtual-race app — and keeps users engaged through gamification while protecting every transaction via organiser erification.
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Process Highlights & Result
User & Market Research
Interviewed organisers and runners, benchmarked parkrun alternatives, and defined primary personas and JTBD flows to ground feature priorities.
Information Architecture & Security
Redesigned the platform IA around two core roles (organiser / runner) and introduced an admin-led organiser-verification workflow to protect paid events from fraud.
Multilingual & Inclusive Design
Implemented a localisation-ready design system and content strategy that scales across languages without layout breaks, ensuring global reach from day one.
Gamification & Virtual Runs
Added badge-based achievements and in-app distance tracking to boost retention; virtual runs now allow participation “anywhere, anytime”, driving a 3× increase in weekly active users.
Continuous Delivery & Optimisation
Worked in close collaboration with Veedoo’s dev team on iterative releases; the product has been evolving for several years.
Interviewed organisers and runners, benchmarked parkrun alternatives, and defined primary personas and JTBD flows to ground feature priorities.
Information Architecture & Security
Redesigned the platform IA around two core roles (organiser / runner) and introduced an admin-led organiser-verification workflow to protect paid events from fraud.
Multilingual & Inclusive Design
Implemented a localisation-ready design system and content strategy that scales across languages without layout breaks, ensuring global reach from day one.
Gamification & Virtual Runs
Added badge-based achievements and in-app distance tracking to boost retention; virtual runs now allow participation “anywhere, anytime”, driving a 3× increase in weekly active users.
Continuous Delivery & Optimisation
Worked in close collaboration with Veedoo’s dev team on iterative releases; the product has been evolving for several years.
Result
The redesign turned Everyrun into a fully fledged, revenue-ready running ecosystem. Organisers can launch verified events in minutes, while runners enjoy friction-free sign-up, live progress tracking, and profile-level achievements — an outcome I delivered as the project’s sole designer.
Developed by Veedoo.
Developed by Veedoo.
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